STRATEGY SHOPS AT REDBIRD RIVULET PASADENA SQUARE LAKE DISTRICT WEST WEST RIDGE PAST PROJECTS
 

SOUTHERN DALLAS HISTORIC REDEVELOPMENT. SHOPS AT REDBIRD

Shops at RedBird is one of the most ambitious and impactful mixed-use redevelopments underway in Dallas, transforming the former Southwest Center Mall into a vibrant, cultural destination that is once again setting the pace for southern Dallas.

The redevelopment has already attracted some of the region’s most compelling anchors, including one of the nation’s top-performing Starbucks locations, the renowned UT Southwestern, a new regional Children’s Medical Center, Chick‑fil‑A, and a growing mix of national and regional tenants. These uses, combined with new luxury apartment homes, hotels, education, Class-A office, entertainment, and highly activated public spaces, are driving consistent daily traffic and long-term demand.

 
LEASING PACKAGE

PROJECT OVERVIEW:

DEVELOPERS: Russell Glen Company + Shops at RedBird

ADDRESS: 3662 West Camp Wisdom Road

ORIGINALLY BUILT: Red Bird Mall [1974]

REDEVELOPMENT: Shops at RedBird [2017]

PROJECT SIZE: 791,261 Square Feet / 90.1 Acres

COMING SOON: Children’s Medical Center, Courtyard by Marriott, La Madeline Cafe, and new Burlington

TENANTS: UT Southwestern, Children's Medical Center, Starbucks, Parkland Medical, Dallas College, Burlington, Pallasum Red Bird, Dallas Entrepreneurship Center RedBird, Footlocker, Wingstop, Jamba Juice, Dunkin' Donuts, PNC Bank, Frost Bank, Wow Dental, Chuck E Cheese, AT&T, Vogel Alcove, Mo’s Italian Bistro, Breakfast Brothers, Workforce Solutions, Oak Cliff Regional Chamber, Jarvis College, Chick-Fil-A

NUMBER OF JOBS GENERATED: Approximately 3,250

NUMBER OF ANNUAL VISITS: 990K [2021] * PLACER. AI

PHASE I: Fall 2027

Russell Glen Company was honored with Impact Project of the Year by D CEO Magazine as part of its Excellence in Healthcare Awards. This recognition celebrates the firm’s leadership in advancing community-centered healthcare development and its commitment to delivering projects that create both measurable impact and long-term value.

RUSSELL GLEN STRIVES TO THOUGHTFULLY INTEGRATE HEALTHCARE INTO MIXED-USE ENVIRONMENTS WHILE FORGING STRONG PARTNERSHIPS WITH SOME OF THE NATION’S MOST RESPECTED HEALTHCARE PROVIDERS.

These collaborations have expanded access to quality care, strengthened neighborhood stability, and reinforced the role of healthcare as a catalytic driver for community revitalization.

 

“ We admire the bold enthusiasm to invigorate RedBird into a model live-work community and create an outstanding location where we can reaffirm our commitment to our patients and their families in this region of the city.”
— DR. DANIEL K. PODOLSKY, PRESIDENT OF UT SOUTHWESTERN MEDICAL

THE HISTORY

Despite many challenges over the years, RedBird is our very own comeback fighter, proudly reclaiming its title as the center of activity and the place to be in southern Dallas. It took a village. This transformation couldn’t have happened without the vision, hard work, and investment of an extraordinary group of people over the years.

Like many shopping malls built in the late 70s through the 90s, the world changed around Red Bird Mall through a series of recessions, demographic shifts, the rise of online shopping and the decline of American mall culture. From its heyday in the 80s, Red Bird Mall had fallen on hard times, losing its ties with the community with a name change to Southwest Center Mall and bankruptcy in 1997. For a time, it looked like it was going the way of other dying malls.

But the community pulled together, with beloved resident and activist Edna Pemberton once going so far as to intervene when the power to the mall was about to be cut off. City Councilmember Tennell Atkins and Mayor Mike Rawlings worked to keep the mall afloat and connected investor Peter Brodsky with the former owners of the main mall building to broker a deal in 2015.

Over the last several years, Brodsky has grown the development and investors in the project, rebranding the transformation to The Shops at RedBird. The City of Dallas has invested $33.7 million in RedBird since 2016. A diverse group of individual investors who are proponents of social enterprise investing and believers in southern Dallas joined Brodsky and the City of Dallas. Brodsky partnered with Terrence Maiden, CEO of Russell Glen, to shore up his management team, real estate heft, and relationships with MWBE vendors. Together, they have successfully reimagined RedBird as a center of impact and enterprise for the community. In 2023 Tom Thumb Grocery announced it would open a 50,000SF store in the community.

Together, their efforts are coming to fruition, with a commitment to invest $240 million. The redevelopment of RedBird broke ground in 2018, and the first phase of the project is underway. Come to The Shops at RedBird to Work, Shop, Play, Stay, and Live. It’s happening.